Privacy Policy

1. Who We Are

Backly is a client communication tool for beauty professionals, based in the United Kingdom. For any privacy-related queries, contact us at hi@backlyapp.com.

2. Information We Collect

We may collect:

• Your business information (services, pricing, policies) that you enter during setup
• Questions submitted through your Backly page by clients
• Basic account details including your email address and login information
• Phone numbers provided during signup, used to send your Backly link and weekly stats updates
• IP addresses collected when clients ask questions through your Backly page, used solely to filter admin test activity from usage statistics. IP addresses are never shared or used for any other purpose.
• Usage data to help us understand how Backly is being used

3. How We Use It

We use this information to generate responses, improve Backly's performance, provide support, and communicate with you about your account, updates and new features.

• Phone numbers are used to send you your Backly link and weekly stats updates only
• IP addresses are used only to filter admin test sessions from your usage statistics

4. Anonymous Examples

We may use anonymous client questions as examples or testimonials to demonstrate how Backly works. No personal information is ever included or attributed.

5. Your Data

We do not sell your data. Your information is used only to operate and improve Backly.

6. Responsibility for Content

You are responsible for ensuring that the information you provide is accurate and lawful. Backly uses your input to generate responses — we are not responsible for inaccurate or misleading information entered by you.

7. Data Retention

We retain your data for as long as your account is active. If you close your account, you may contact us to request deletion of your data.

8. Your Rights

Under UK data protection law (UK GDPR), you have the right to access, correct or delete your personal data. To exercise any of these rights, contact us at hi@backlyapp.com.

9. Third Parties

Backly uses third-party services including Supabase (data storage) and Anthropic (AI responses). These providers process data on our behalf and are bound by their own privacy policies.

10. Cookies

Backly uses cookies for basic functionality and to improve your experience. By continuing to use the site you agree to this use.

11. Data Security

We take reasonable steps to protect your information, but no system is completely secure. We cannot guarantee the absolute security of your data.

12. Children

Backly is not intended for use by anyone under the age of 18.

13. Governing Law

This policy is governed by the laws of England and Wales.

14. Updates

We may update this policy as Backly grows. Continued use means you accept any updates. We will update the date at the top of this page when changes are made.

15. Contact

hi@backlyapp.com