Hi, I'm Olga, founder of Backly.

I've spent hundreds of hours speaking to beauticians, speaking to clients, and understanding how beauty businesses operate behind the scenes.

Watching my sister work as a hairstylist, alongside the conversations I've had with beauticians, led me to one realisation.

A lot of beauticians are forced to be both the person and the system.

When I think of systems, I think of machines. Things that run 24 hours a day, 7 days a week, without stopping.

Beauticians are not machines.

Yet so many are expected to be.

I've spoken to beauticians who work up to 14-hour days once admin is included. Others work seven days a week. Most have told me they struggle to switch off.

The work beauticians put into keeping their businesses running and their clients happy often goes unacknowledged.

Backly focuses specifically on client conversations because it was one of the biggest time drains beauticians consistently mentioned. It was something they dealt with every single day.

What I've realised is that no matter how much information you put on your booking site or FAQ, clients will still have questions.

They want reassurance.

They want guidance.

They want clarity.

They want to know whether your information or policies still apply to them if their situation is slightly different.

Before Backly, the only way they could get that was through the beautician.

I believe you can love your clients and still need space from your business.

I also believe beauticians deserve tools that actually understand the beauty industry and the way beauticians work.

That's exactly why Backly exists.

Today, Backly has answered over 1,500 client conversations across the UK, US and Canada.

Clients are getting the answers they need without waiting for a reply. Beauticians are getting valuable time back.

Which was the goal all along.

— Olga x