You're not replying to messages.
You're repeating yourself.
Backly handles your client conversations for you using your services, policies and business information, instantly. Whether you're with a client, asleep, or simply away from work taking a well-deserved break.
Built from over 200 hours of beautician and client research and conversation.
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Trusted and used by beauticians in the 🇬🇧 UK, 🇺🇸 US and 🇨🇦 Canada
See Backly handle client conversations
Get instant clarity about your booking.
If your question is urgent, health-related, or time-sensitive, contact your beautician directly.
Sound familiar?
Hear why fully booked beauty pros say Backly is worth every penny
No tool handles your client conversations better.
“I absolutely love Backly! It has significantly reduced the number of messages I receive from clients. I used to get up to 35 messages a week, but now I hardly get as many because my clients know they can use Backly to get answers to their questions instantly. Before using Backly, I felt burnt out and overwhelmed because I was constantly responding to messages during my personal time. I didn't really have any boundaries — I used to reply to clients at 11pm and even 12am. Now that I'm on Backly, I can focus on work when I'm working, and when I'm finished, I can genuinely switch off and enjoy my personal time without feeling glued to my phone or like I have to respond to anyone. I have an automated system, so when a client messages me, it directs them to Backly. Backly has really helped improve my work-life balance, and I would strongly recommend it to anyone who wants to reduce stress and save time!”
Waxer · London, UK
✓ Verified Backly user
She tried it, left, came back five weeks later.
“Backly has been a fantastic addition to my business. It allows my clients to get instant answers 24/7 — from treatment recommendations and aftercare advice to practical information like parking. Since implementing it, clients have been able to confidently book the correct appointments without needing to wait for a response from me. It's improved the client experience, saved me time, and helped streamline the booking process. I came back because for the amount of time it gives me back from answering DMs, it's definitely worth it.”
Lash, brow and skin specialist · Herefordshire, UK
✓ Verified Backly user
“Backly is a lifesaver. I still get questions that require me, but everything else, my clients just use my Backly link.”
Brow and lash artist · Montreal, CA
✓ Verified Backly user
“It's incredible. It's giving me peace. It's answered 68 questions for me in just one week.”
Hairstylist · London, UK
✓ Verified Backly user
“I absolutely love Backly! It has significantly reduced the number of messages I receive from clients. I used to get up to 35 messages a week, but now I hardly get as many because my clients know they can use Backly to get answers to their questions instantly. Before using Backly, I felt burnt out and overwhelmed because I was constantly responding to messages during my personal time. I didn't really have any boundaries — I used to reply to clients at 11pm and even 12am. Now that I'm on Backly, I can focus on work when I'm working, and when I'm finished, I can genuinely switch off and enjoy my personal time without feeling glued to my phone or like I have to respond to anyone. I have an automated system, so when a client messages me, it directs them to Backly. Backly has really helped improve my work-life balance, and I would strongly recommend it to anyone who wants to reduce stress and save time!”
Waxer · London, UK
✓ Verified Backly user
She tried it, left, came back five weeks later.
“Backly has been a fantastic addition to my business. It allows my clients to get instant answers 24/7 — from treatment recommendations and aftercare advice to practical information like parking. Since implementing it, clients have been able to confidently book the correct appointments without needing to wait for a response from me. It's improved the client experience, saved me time, and helped streamline the booking process. I came back because for the amount of time it gives me back from answering DMs, it's definitely worth it.”
Lash, brow and skin specialist · Herefordshire, UK
✓ Verified Backly user
“Backly is a lifesaver. I still get questions that require me, but everything else, my clients just use my Backly link.”
Brow and lash artist · Montreal, CA
✓ Verified Backly user
“It's incredible. It's giving me peace. It's answered 68 questions for me in just one week.”
Hairstylist · London, UK
✓ Verified Backly user
Answers the questions booking sites can't.
Clients don't just ask about prices and appointments. They ask what to book, how to prepare, what to do after their appointment, and how a service fits around their everyday life. Backly answers those questions, even when the answer isn't explicitly on your booking site. (Backly isn't a booking site — it works alongside your existing one.)
Keeps the conversation moving.
When a client has a follow-up, they ask it in the same conversation. Backly uses what's already been discussed so the answer stays relevant and consistent.
Knows when it's time to hand the conversation back.
Medical advice, urgent situations, questions it doesn't have enough information to answer — Backly directs those back to you rather than guessing.
Every answer stays visible and under your control.
See every question and response in real time through your dashboard. Rate and guide how specific questions are answered.
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How much time and money does your inbox actually cost you?
How it works
Built from your business.
Ready to handle the questions.
Have more questions? Read our full FAQ →
We scan your booking site for you. Here's the BTS of your Backly account once you've been set up.
(This is how Backly knows your business inside out)
*This demo is best viewed on desktop — your Backly account will look exactly like this once it's set up.
Meet the founder
Olga Nanyondo
Founded by Olga Nanyondo, who has spent hundreds of hours speaking to beauticians and clients to understand the realities of running a beauty business. Inspired by her sister's career as a hairstylist, she built Backly to give beauty professionals better tools, better systems and more time back.
Read our story →Pricing
One price. No limits. Cancel anytime.
£17.99
per month
Answers the question the client actually asked — not a copy-paste of your policies or services
Handles follow-up questions within the same conversation
Natural responses that don't sound cold, corporate or robotic
Sends clients to the right booking link, consultation forms, waitlists etc when relevant
Knows when to direct the client back to you
Weekly updates on how many client conversations Backly handled
Approximate local price — billed in GBP
Not ready yet? Stay in the loop.
Nobody in beauty handles client conversations better.
Your clients will always have questions. You don't always have to be the one answering them.
Ready within 24 hours · Cancel any time