You're not replying to messages. You're repeating yourself.

Beauticians, Backly is the first point of contact for every client enquiry — so you don't have to be.

It gives your clients personalised answers based on your services and business information, instantly — whether you're with a client, asleep, or simply away from work taking a well-deserved break.

Get started

Test Backly in action 👀

Stay in the loop

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Trusted and used by beauticians in the 🇬🇧 UK, 🇺🇸 US and 🇨🇦 Canada

Clients will always have questions. That is never going to change.

What can change is whether you're the one answering all of them or not.

Calculator

See what answering all of them yourself is actually costing you

Calculate the time and potential revenue lost from handling every client question yourself.

See how much time client messages are taking from your week

Most beauticians underestimate how much time repetitive client communication actually takes.

Average client messages per day (including back and forth)12 messages/day

Average time spent replying per message4 mins per message

5.6 hours/week

That's roughly 5.6 hours a week spent replying to clients alone.

24.1

hours/month

291.2

hours/year

you spend 36 full working days a year just repeating yourself to clients.

You spend almost an entire extra workday every week — on top of appointments, content creation, admin, restocking and everything else you already do.

How it works

Built from your business.
Answers like you would.

An extension of you

Set up using your services, policies, prices, business information and everything in between — so every answer is based on your business and your business only. Not generic. Not guessed. Yours. Backly can scan your booking site or website and set up your account for you — so you don't have to spend time adding everything manually.

See what happens after Backly scans your booking site →

Clients ask. Backly handles it.

Share your Backly link in your bio, your auto-reply, your saved reply. When a client has a question, they get an their answer instantly — without waiting for you or you having to type it out yourself. Your Backly link works wherever your clients already contact you — no new app to download.

See what Backly can actually handle ↓

Backly responds in the language your client asks their question in — not just English.

Lose the repetition. Keep the relationship.

Time-sensitive messages, personal conversations, medical advice — Backly knows when to step back. It's not taking over your DMs or replacing the relationship you have with your clients. That's why Backly is intentionally not embedded into your Instagram. Some tools respond directly inside your DMs. We've deliberately not done that — your client relationship stays yours.

“It's incredible. It's giving me peace. It's answered 68 questions for me in one week.”

— Hairstylist

See for yourself

(We've kept any typos and left each question exactly as it was sent. These are real client questions that Backly answered.)

Tap to see answer

7:30 PM

Hi [Beautician]. I saw your message on the [local community group] that you do nails. I wanted to have shellac nail varnish removed/nails tidied and wondered if you could share a price list. I'm not on social media so can't check your instagram. Thank you. [Client name]

Backly's answer

Hi [Client name], lovely to hear from you! I don't offer shellac specifically, but the closest option for removal would depend on what's currently on your nails:

Gel polish removal — £10 (20 mins)
Acrylic or BIAB removal — £15 (1 hr) for my own work, or £20 (1 hr 20 mins) if done elsewhere
Normal polish removal — £5 (10 mins) for regular nail varnish with no gel

Shellac is a type of gel polish, so gel polish removal at £10 is most likely what you'd need.

For a nail tidy afterwards:

Dry manicure (file, shape, buff and cuticle clean) — £13, 30 mins
Spa manicure — £20, includes soak, scrub and hand massage

You can book here: [booking link]

Tap to flip back

1 of 11

Pricing

Simple. No surprises.

✦ No hidden costs, cancel anytime

£17.99

per month

Backly answers your client questions in your voice — not cold, corporate, or robotic

Backly interprets each question and gives a response that matches what the client specifically asked — not a copy-paste of your policies or services

Link works wherever your clients already contact you — no new app to download

Sends clients to the right links (your booking site, consultation forms, waitlists etc) when it's relevant to the question

Weekly updates showing how many questions Backly has handled for you

Approximate local price — billed in GBP

Responding to every enquiry yourself is outdated.

Most are just different versions of the same questions. Based on our own research, beauticians spend up to 7 hours a week on repetitive enquiries alone — but not anymore. Backly handles those.

Not an FAQ. Not just an app.

Backly is the system that handles your client enquiries — so your clients still get the clarity and reassurance they need, and you don't have to stop what you're doing to give it to them.

You're not replying to messages. You're repeating yourself.

Beauticians, Backly is the first point of contact for every client enquiry — so you don't have to be.

It gives your clients personalised answers based on your services and business information, instantly — whether you're with a client, asleep, or simply away from work taking a well-deserved break.

Get started

Test Backly in action 👀

Stay in the loop

Trusted and used by beauticians in the 🇬🇧 UK, 🇺🇸 US and 🇨🇦 Canada

Clients will always have questions. That is never going to change.

What can change is whether you're the one answering all of them or not.

Calculator

See what answering all of them yourself is actually costing you

Calculate the time and potential revenue lost from handling every client question yourself.

See how much time client messages are taking from your week

Most beauticians underestimate how much time repetitive client communication actually takes.

Average client messages per day (including back and forth)12 messages/day

Average time spent replying per message4 mins per message

5.6 hours/week

That's roughly 5.6 hours a week spent replying to clients alone.

24.1

hours/month

291.2

hours/year

you spend 36 full working days a year just repeating yourself to clients.

You spend almost an entire extra workday every week — on top of appointments, content creation, admin, restocking and everything else you already do.

How it works

Built from your business.
Answers like you would.

An extension of you

Clients ask. Backly handles it.

Lose the repetition. Keep the relationship.

“It's incredible. It's giving me peace. It's answered 68 questions for me in one week.”

— Hairstylist

See for yourself

(We've kept any typos and left each question exactly as it was sent. These are real client questions that Backly answered.)

Tap to see answer

7:30 PM

Backly's answer

Hi [Client name], lovely to hear from you! I don't offer shellac specifically, but the closest option for removal would depend on what's currently on your nails:

Gel polish removal — £10 (20 mins)
Acrylic or BIAB removal — £15 (1 hr) for my own work, or £20 (1 hr 20 mins) if done elsewhere
Normal polish removal — £5 (10 mins) for regular nail varnish with no gel

Shellac is a type of gel polish, so gel polish removal at £10 is most likely what you'd need.

For a nail tidy afterwards:

Dry manicure (file, shape, buff and cuticle clean) — £13, 30 mins
Spa manicure — £20, includes soak, scrub and hand massage

You can book here: [booking link]

Tap to flip back

1 of 11

Pricing

Simple. No surprises.

✦ No hidden costs, cancel anytime

£17.99

per month

Backly answers your client questions in your voice — not cold, corporate, or robotic

Backly interprets each question and gives a response that matches what the client specifically asked — not a copy-paste of your policies or services

Link works wherever your clients already contact you — no new app to download

Sends clients to the right links (your booking site, consultation forms, waitlists etc) when it's relevant to the question

Weekly updates showing how many questions Backly has handled for you

Approximate local price — billed in GBP

Responding to every enquiry yourself is outdated.

Most are just different versions of the same questions. Based on our own research, beauticians spend up to 7 hours a week on repetitive enquiries alone — but not anymore. Backly handles those.

Not an FAQ. Not just an app.

Backly is the system that handles your client enquiries — so your clients still get the clarity and reassurance they need, and you don't have to stop what you're doing to give it to them.

You're not replying to messages. You're repeating yourself.

See what answering all of them yourself is actually costing you

See how much time client messages are taking from your week

Built from your business.Answers like you would.

An extension of you

Clients ask. Backly handles it.

Lose the repetition. Keep the relationship.

See for yourself

Simple. No surprises.

Responding to every enquiry yourself is outdated.

You're not replying to messages. You're repeating yourself.

See what answering all of them yourself is actually costing you

See how much time client messages are taking from your week

Built from your business.Answers like you would.

An extension of you

Clients ask. Backly handles it.

Lose the repetition. Keep the relationship.

See for yourself

Simple. No surprises.

Responding to every enquiry yourself is outdated.

Built from your business.
Answers like you would.

Built from your business.
Answers like you would.