You're not replying to messages. You're repeating yourself.
Backly gives your clients personalised answers based on your services and business information instantly — whether you're with a client, asleep, or simply away from work taking a well-deserved break.
Built from over 200 hours of beautician and client research and conversation.
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Trusted and used by beauticians in the 🇬🇧 UK, 🇺🇸 US and 🇨🇦 Canada
Don't take our word for it — what beauticians are saying about Backly
She tried it, left, came back five weeks later.
“Backly has been a fantastic addition to my business. It allows my clients to get instant answers 24/7 — from treatment recommendations and aftercare advice to practical information like parking. Since implementing it, clients have been able to confidently book the correct appointments without needing to wait for a response from me. It's improved the client experience, saved me time, and helped streamline the booking process. I returned because for the amount of time it gives me back from answering DMs, it's definitely worth it.”
Lash, brow and skin specialist · Herefordshire, UK
✓ Verified Backly user
“Backly is a lifesaver. I still get questions that require me, but everything else, my clients just use my Backly link.”
Brow and lash artist · Montreal, CA
✓ Verified Backly user
“It's incredible. It's giving me peace. It's answered 68 questions for me in just one week.”
Hairstylist · London, UK
✓ Verified Backly user
She tried it, left, came back five weeks later.
“Backly has been a fantastic addition to my business. It allows my clients to get instant answers 24/7 — from treatment recommendations and aftercare advice to practical information like parking. Since implementing it, clients have been able to confidently book the correct appointments without needing to wait for a response from me. It's improved the client experience, saved me time, and helped streamline the booking process. I returned because for the amount of time it gives me back from answering DMs, it's definitely worth it.”
Lash, brow and skin specialist · Herefordshire, UK
✓ Verified Backly user
See for yourself
We've kept any typos and left each question exactly as it was sent. These are real client questions that Backly has answered recently.
More than what's on your booking site
"Can I still work out after my wax appointment?" "When should I stop using retinol before my facial?" We know clients ask these questions too. That's why Backly can confidently answer questions about aftercare, preparation, lifestyle factors and other real life situations, even when the answer isn't explicitly written on your booking site.
Not just information
When clients ask questions, they're often looking for reassurance, clarity or guidance, not just information. Backly understands the context behind a client's question and combines it with your business information to provide a more helpful, personalised answer.
If Backly doesn't know, it won't guess
If Backly doesn't have enough information to confidently answer a question, it will tell the client to contact you directly. As much as Backly can step in, it also knows when to step back.
Full visibility and control
Access your dashboard to see every question and response coming in and guide how you want certain questions answered.
Calculator
The hidden cost
Calculate the time and potential revenue lost from handling every client question yourself.
How it works
Built from your business.
Answers like you would.
Have more questions? Read our full FAQ →
We scan your booking site for you. Here's the BTS of your Backly account once you've been set up.
(This is how Backly knows your business inside out)
*This demo is best viewed on desktop — your Backly account will look exactly like this once it's set up.
Meet the founder
Olga Nanyondo
Founded by Olga Nanyondo, who has seen firsthand how much work beauticians do behind the scenes and believes they deserve better tools, better systems, and more time back for themselves.
Read our story →Pricing
Simple. No surprises.
£17.99
per month
Backly answers your client questions in your voice — not cold, corporate, or robotic
Backly interprets each question and gives a response that matches what the client specifically asked — not a copy-paste of your policies or services
Link works wherever your clients already contact you — no new app to download
Sends clients to the right links (your booking site, consultation forms, waitlists etc) when it's relevant to the question
Weekly updates showing how many questions Backly has handled for you
Approximate local price — billed in GBP
Not ready yet? Stay in the loop.
Your clients will always have questions. You don't always have to be the ones answering them.
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